Roblox is exploring how novice developers can use language-based generative AI to build out new virtual worlds.

But Roblox’s announcement shows how companies can adapt code-writing capabilities to create their own generative AI products aimed at people who may not be experienced coders.

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...