Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

As long as youth culture has existed, adults have been mystified, perplexed, and even threatened by it. At least once a week ...

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than ...

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Chobani has crossed into the metaverse through the online gaming platform Roblox where it's targeting a new generation of consumers with its oatmilk portfolio helping to transition its identity ...