Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according to a new NRG survey. "Avengers" comes in sixth place.

As long as youth culture has existed, adults have been mystified, perplexed, and even threatened by it. At least once a week ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than ...