The commercials reunite Wiig with former SNL writer James Anderson, and see Target Lady unsurprisingly thrilled to find new deals at the store (she also talks to a bird and calls a customer Abe ...

Beyonce’s new Target commercial gives a sneak peek into what the singer did on her year-long hiatus, before stepping back into the spotlight. Images of her traveling flash across the screen as ...

One of Kristen Wiig’s fan favorite “Saturday Night Live” characters, the Target Lady, is back thanks to the big-box retailer’s latest campaign. Wiig fronts three new commercials in her trademark bowl ...

Wiig fronts three new commercials in her trademark bowl cut and comically high-waisted jeans as she prepares to help customers save more using the new Target Circle membership program. More from WWD ...