(Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its insights technology ...

Qualitative Data Analysis Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in ...

Structural Coding The first step of qualitative analysis is structural -- or open -- coding. Codes and subsequent sets are created in a separate file from data.

The volume of qualitative data (QD) available via the Internet is growing at an increasing pace and firms are anxious to extract and understand users' thought processes, wants and needs, attitudes, ...

New release introduces vibe coding for market insights, enabling any team to combine AI-moderated research with the depth of ...