It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale.

A new Roblox logo and accompanying tagline signal the company's continued push toward expanding its user base as part of its journey toward metaverse domination.

Roblox is one of the leading game creation systems in the gaming community that has been around in the gaming scene since 2006.

David Baszucki, Roblox CEO, joins 'Closing Bell Overtime' to talk Roblox's new open-source AI and safety controls it is implementing.