On a recent Saturday, 11-year-old Madison O’Keefe went on a hunt. According to a TikTok video, The Learning Express and The Teaching Room, a toy store in Morristown, N.J., carried dozens of ...

In the case of Pop It! toys, the influencer that sparked the trend was an 8-year-old capuchin monkey named Gaitlyn Rae, who currently has 7.8 million followers on TikTok.

Popping toys (a.k.a. “Pop Its”) are everywhere these days—including, if you are a parent, every corner of your child’s room. But part of the appeal of these soothing sensory tools is that ...

That made enough money to let them focus on designing games. The first pop-it toy had a tragic inspiration, when Ora's sister, an artist, died of breast cancer in 1974, and Ora had an idea in a dream.