For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

HOLLYWOOD, Calif., October 07, 2024--"Virtual Vote," the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Chobani has crossed into the metaverse through the online gaming platform Roblox where it's targeting a new generation of consumers with its oatmilk portfolio helping to transition its identity ...