From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

Opinions expressed by Entrepreneur contributors are their own. Small-business owners don’t typically have a lot of time for “planning,” so my attempt here is to make it simple, easy, and doable — ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

A data breach is an event that exposes confidential, private, or sensitive information to unauthorized individuals. It can occur due to accidental incidents or deliberate actions, and its consequences ...