In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

I checked out the most fancy, rich club in all of Roblox – and it was beyond anything I expected. In this video, I explore the luxury lounges, over-the-top decor, and all the VIP perks that come ...

Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam's Club.

Roblox has had many big business relationships over the last several months, and now, Sam's Club is joining in on the branding opportunity.

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...