Amazon Ads continues to invest in AI across its services, introducing features such as creative generators and AI-driven campaign optimization. The SQL generator is set to be available to all AMC ...

Amazon launched a new tool on Thursday aimed at helping developers build applications that offer insights from a firehose of data in real time.

LAS VEGAS, January 08, 2025--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

Microsoft's latest cloud data warehouse release retains its decoupled compute-storage advantage, while crafting parity with Amazon Redshift's local storage performance.

In its continuing quest for cloud dominance, Amazon has taken aim at the major players in the relational database space with a new product it calls ...