Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...

When he was still just 11 years old, the Roblox player known as Dazzely enjoyed games the old-fashioned way: He played them. Back in 2012, Roblox, the massive online gaming platform, had plenty to ...