For Swiss luxury watchmaker TAG Heuer, racing colours run deep. Ahead of a blockbuster 2025 Formula 1 season, the La Chaux-de ...

Luxury Swiss watchmaker Tag Heuer has made history by becoming the first title partner of the Monaco Grand Prix since the Principality joined the F1 calendar in 1950.

Following TAG Heuer’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first title partner in the nearly 100-year history of the Grand Prix de ...

From LVMH heavyweights TAG Heuer and Louis Vuitton to global payment giants American Express and Mastercard, everyone’s eager ...

“We are proud to welcome TAG Heuer as Official Partner and the first Official Timekeeper for F1 Academy from 2025. This ...

F1 Academy, a Formula 4-based series launched in 2023, provides a platform for female drivers to compete alongside Formula 1 ...

Antoine Pin, the newly installed chief executive of TAG Heuer, says that lights down at the F1 Louis Vuitton Australian Grand ...

$1 billion deal between Formula 1 and luxury conglomerate LVMH, which owns TAG Heuer, Moet & Chandon, and Louis Vuitton. The collaboration has already seen TAG Heuer replace Rolex as Formula 1’s ...

TAG Heuer, which has also just become the official timekeeper of Formula 1, joins the series with a shared commitment to drive change and empower female talent. TAG Heuer has a rich history in the ...

For Gen X-ers, F1’s blam-and-blah big screen opening in London last month was a difficult watch. Noise, flashing lights, more ...

Formula 1 has announced a brand-new vodka partnership with Polish brand Belvedere before the start of the 2025 season. LVMH ...

Under the leadership of Chief Commercial Officer Emily Prazer, Formula One has shifted towards a commercially driven model, ...