Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

Gen Z searchers prefer social and video platforms over traditional platforms for nearly every category of search. Searchers have seven types of intent: inspiration, experiential, relational, learning, ...

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Read daily effectiveness insights and the latest marketing news, curated by ...

We work with over 50 leading organisations around the world to provide us with the latest industry thinking, award-winning effectiveness case studies and rigorous research.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Nestlé Brazil, a food and beverage company, successfully revitalised its Aveia oats range in 2023, positioning it as a versatile cooking ingredient to enhance consumer engagement and increase market ...

Celebrating the measurable impact of creativity in advertising.

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

CMOs are facing a “say-do gap”: they are familiar with the research showing how advertising investment most profitably pays back, but are struggling to make it a practical reality. The Multiplier ...