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Marketing Week
2 小时
‘Timeless and timely’: BBC Studios on the recipe for driving ‘good growth’
The global success of mega brands like Bluey and Dr Who is fuelled by the duality between cultural and commercial impact, ...
Marketing Week
23 小时
Nvidia’s brand value grows 98% as AI boom continues apace, research suggests
The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips ...
Marketing Week
15 小时
‘Breaking that tonal sameness’: Thortful on driving distinctiveness in a crowded market
The online greetings card company is hoping to build its brand awareness through a bold new look and the introduction of its ...
Marketing Week
15 小时
Premier Foods: ‘Genuinely superior’ products are driving growth
The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes ...
Marketing Week
1 天
‘No longer a differentiator’: What does brand purpose look like in 2025?
Should purpose be reimagined as impact? Does a ‘post-purpose’ era lead to more ethical business? And the bigger question, are ...
Marketing Week
15 小时
Retail Marketing
Deliveroo believes its retail expansion into pet food, health and beauty products, and even fashion items will “pay dividends in years to come”.
Marketing Week
1 天
Freelance skills, young men online, AI and loyalty: 5 interesting stats to start your week
Currently, many young men are unhappy with how their demographic is represented online, with over half (52%) of young men ...
Marketing Week
1 天
TikTok restores service in the US after Trump confirms he will delay ban
President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...
Marketing Week
1 天
Ruling that Aldi infringed trademark could have ‘dramatic’ effect on copycat products
A court ruling that Aldi infringed Thatchers’ trademark could “open the floodgates” for similar cases, meaning retailers ...
Marketing Week
1 天
Tesco Media: Retail media measurement to ‘come of age’ in 2025
Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...
Marketing Week
2 天
It’s time for brands to go beyond the platitudes of inclusion
Brands know they need to be more inclusive in their marketing - but so often stumble in application. Good, considered ...
Marketing Week
1 天
‘A foundation to build on’: Sweaty Betty’s CMO on its first global brand campaign
One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand ...
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