Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to ...

Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute. The report was based on data from more than 170,000 ratings of ...

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

Often when we think of advertising, we just think of great ads that make us laugh or engage us in some manner. We tend to judge ads by these simple criteria. However, a far more powerful way to look ...

Why would you want to guest-post? The answer should really start with a rhetorical "why wouldn't you?" But the reality is that we often come up with excuses for why we shouldn't share our expertise ...

Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...