5 Most Common Advertising Techniques. A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the ...

Cultural Influences on Marketing Strategies. Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries. Product ...

How Often Should a Vision or Mission Statement Be Changed?. If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a ...

The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.

What Is Retail Shrinkage?. Retail shrinkage is the portion of your inventory that gets lost or stolen. Your shrinkage rate is expressed as a percentage based on the value of lost inventory divided ...

Corporate Strategy Vs. Marketing Strategy. Corporate strategies and marketing strategies often coincide or overlap because, contrary to popular belief, a major focus of marketing includes the ...

Description of a Marketing Department. A marketing department promotes your business and drives sales of its products or services. It provides the necessary research to identify your target ...

Why Are Long-Term Employees Important?. Finding good employees is challenging for any business. Even if you manage to find good workers, retaining them is another challenge. High turnover suggests ...

The Advantages of a Decentralized Organizational Structure. Decentralization is a type of organizational structure in which daily operations and decision-making responsibilities are delegated by ...

GAAP Principles for Internal Control Procedures. The Financial Accounting Standards Board's generally accepted accounting principles, or GAAP, set the accounting standards a United States company ...

What Are the Advantages of a Diverse Workforce?. In this era of economic globalization, many companies are making efforts to achieve workforce diversity, which aims to employ workers from ...

Honesty is a key characteristic of a business because it sets the tone for the kind of work culture that you want to create, provides consistency in workplace behavior, and builds loyalty and ...