Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Discussing the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

How is TikTok being used to drive lower-funnel conversions and sales? Here’s a look at four different FMCG brands using creator partnerships, performance ads, affiliate marketing and more to gain new ...

What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

At Econsultancy’s Capability Leaders Forum last week, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of generative AI to augment the fundamentals of brand-building.

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

How is TikTok being used to drive lower-funnel conversions and sales? Here’s a look at four different FMCG brands using creator partnerships, performance ads, affiliate marketing and more to gain new ...

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From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...