In her new role, Tala Abu Taha will lead the company's regional and international growth efforts and strengthen strategic ...

QComms is marking 16 years in the communications industry with regional expansion and five new client wins secured.

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has announced the ...

Why thought leadership must hold licence, be grounded in human tension, and be held accountable to moving the needle even in ...

While the regional digital advertising landscape continues to grow, its brand safety strategies have not kept pace with the ...

In his new role, Faris Sibai will lead the company’s commercial strategy across partnerships, sponsorship and long-term ...

MarkApp's Sotiris Oikonomou on cleaner data thinking, stronger contextual intelligence and a more mature understanding of CTV ...

"Healthcare marketing is an integrated system – each element, whether digital, traditional advertising, branding, community outreach, PR, sponsorships, stakeholder relations or internal communications ...

Now based at the Yas Creative Hub, CNBC aims to further strengthen its integration within the emirate’s growing media ...

Athar Voices on Campaign features first-person thought leadership from the community of Saudi Arabia's biggest creative marketing festival.

The campaign combines a gamified match prediction experience exclusively on the du App along with immersive in-store VR activations.

The Equiti campaign was rolled out through digital video, CTV, premium sports publishers, programmatic media, socials and ...