Madison Media Sigma has secured the media AOR for The Sleep Company. The agency will manage traditional media, including TV ...

Navroze D Dhondy recalls his experiences with S M Datta. In 1996, Datta helped Dhondy find transportation in Calcutta. Years ...

A recent study involving nearly 6,000 participants across 12 countries reveals six key traits associated with coolness: ...

KRBL Ltd diversifies into the edible oil sector with its new premium blended oil products 'Gut Pro' and 'Lite', targeting health-conscious consumers and aiming for Rs 200-300 crore in revenue within ...

In 2025, the luxury world is brimming with Indian star power. Deepika Padukone is the face of Louis Vuitton and Cartier, Alia Bhatt for Gucci and L’Oréal Paris, Sonam Kapoor for Dior, Ananya Panday ...

Xiaomi, led by Lei Jun, has successfully entered the EV market, contrasting Apple's failed attempt. Capitalizing on China's ...

AI-generated video has evolved from glitchy clips to almost Hollywood-ready visuals, shaking up filmmaking. Tools like Sora, ...

Zinnov has appointed Aparna Krishnamurthy as its new director of marketing to lead strategy practice initiatives.

Project Worldwide is ushering in a new era of leadership to fuel its growth ambitions in India and South Asia. With Rasheed ...

WPP Media South Asia announces a leadership realignment. The company forms a new Executive Committee and a Leadership Council ...

Tarun Sharma, co-founder of mCaffeine and Hyphen, shared his decade-long journey of building D2C brands at the ...

SMS, long considered a key channel for marketers, has seen little innovation since its inception. It lacks interactivity, ...