Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

T-Mobile works with Panay Films, Monks and BarkleyOKRP on various parts of its business. (Bloomberg) By. Brian Bonilla. July 02, 2026 05:10 AM EDT ...

We’re sure everyone is ready for the holiday after a sun-drenched Cannes Lions, but first we’ve got a breakdown of Stagwell’s ...

Ad Age’s take on the hottest celebrity marketing moves of the past month.

Flower Shop’s creative follows the Portugal star from Madeira to the World Cup with biometric data as a key theme.

Ace and Hunter Flagg also appear in the creative for the sneaker, which hit retailers on Wednesday. (New Balance) By ...

As brands turn microdramas into lasting franchises, talent deals need to evolve beyond traditional endorsements.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

In an era of AI and automation, local relevance remains a powerful driver of marketing performance and growth.

Freeman also discusses creating an agency environment where employees can stay for years.

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.