Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.

Apple is “actively looking at” bringing AI search options to Safari. Eddy Cue, Apple’s senior vice president of services, made the statement during Google’s antitrust trial on Wednesday, saying the company will likely add AI search features to Safari in the coming year as they continue to improve.

Apple is considering adding AI search engines to Safari, according to testimony from Eddy Cue during Google's antitrust trial.