Disney's CEO Bob Iger has admitted the company's film slate has struggled in post-pandemic times by focusing too much on quantity and not enough on quality. Marvel's Cinematic Universe, in particular,

Marvel Studios actually is advertising that director Jake Schreier’s MCU movie has a very different title. In fact, a huge Los Angeles billboard, as well as theater standees and social media promos are giving you the answer up front, instead of making you wait until the end of the picture.

Marvel has now fully renamed Thunderbolts* as New Avengers, the name taken by the team at the end of the film, at least for its current marketing scheme. In a poster shown on social media, Thunderbolts* is retitled as New Avengers.