Pitaro has been developing the platform for more than two years and calls it one of the most important initiatives in the history of the company, which launched in 1979. This will be the first time ESPN offers its full panoply of sports to people who don’t pay for a cable or satellite package.

Disney DIS is betting big on the NFL to further bolster its sports streaming ambitions. ESPN has signed a new multi-year deal with the NFL that runs through 2030. Under the agreement, ESPN will keep the rights to broadcast the NFL Draft and,

However, the Disney press drums don't end with the announcement of ESPN's new streaming service launching on August 21 and the NFL and WWE deals. Disney's other major streaming service, Hulu, is set for a major overhaul in 2026.