its CEO Daniel Erver told Reuters. In his first year as CEO, Erver has spearheaded investments in marketing to boost the H&M (HMb.ST), opens new tab brand's appeal, as well as a push to speed up ...
STOCKHOLM (Reuters) - H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters.