文 | 寻空的营效启示录2025年7月1日，lululemon 向美国加州中区联邦地方法院提起诉讼，指控零售商 Costco 旗下的 Kirkland Signature 与 Danskin 品牌，以远低于市场价的方式，销售高度模仿 ...

Lululemon alleges that Costco has stolen the intellectual property of its Scuba hoodies and sweatshirts, Define jackets and ...

In a 49-page lawsuit filed in California, Lululemon accused the retail wholesaler of selling knockoff versions of its Scuba ...

Lululemon is accusing Costco of stealing from its "path-breaking" brand by selling dupes of its sweatshirts, jackets and ...

其实这不是Lululemon第一次打官司了。2021年，它曾起诉健身品牌Peloton，指控其推出的运动服抄袭了自家设计。但最后两家公司不仅和解了，还转身变成合作伙伴，一起卖起联名服饰。

Lululemon is suing Costco, alleging that the discount wholesaler is selling knockoffs of its $128 pants and other pricey ...

相关起诉书长达49页，其中指出，Costco旗下的Kirkland品牌抄袭了Lululemon标志性的DEFINE夹克、SCUBA连帽衫、ABC长裤设计；另一些则由Danskin、Jockey和Spyder等制造商代工生产，侵犯了Lululemon服 ...

Lululemon指出，一些消费者误将这些侵权产品当作正宗的Lululemon产品购买，而另一些消费者则因难以区分而特意购买。此前，Lululemon曾向Costco发出停止侵权通知，但未获解决，因此诉诸法律途径。

如果Lululemon胜诉，不仅Costco相关产品将被迫下架，也可能在零售行业掀起新一轮“平替清洗潮”。但若法院认定Costco的产品属于“合理借鉴”，则可能进一步鼓励零售商推出价格亲民、外观近似的“设计致敬款”。 返回搜狐，查看更多 ...

Lululemon Athletica claims in its lawsuit filed in the U.S. District Court for the Central District of California that Costco ...

Vancouver-based Lululemon asserts that Costco sells apparel that mimics the look and feel of its products.

The Vancouver-based athleisure brand filed a lawsuit on Friday, saying Costco had created "confusingly similar" dupes of its ...