Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Here's what you need to know about the Starbucks' "Pick Up" closures in Massachusetts. There are three Massachusetts ...

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected stores ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

Starbucks CEO Brian Niccol announced a significant change to its hybrid work policy that will affect hundreds of employees ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New earnings metrics revealed that same-store sales were down for the sixth ...