The Procter & Gamble Company (PG) recently announced the sale of its Camay and Zest soap brands to U.K.-based consumer goods giant Unilever, plc (UL) for an undisclosed amount to focus better on fewer ...

Is it possible to feel cleaner without soap? Once upon a time, three boyishly handsome basketball players tested out the theory in a commercial for Zest. While Zest markets itself like a normal soap ...

Procter & Gamble Co. has divested the Zest soap brand to private equity firm Brynwood Partners VI. Terms of the transaction, which calls for Zest to become part of High Ridge Brands Co., a newly ...

In late December, Procter & Gamble (NYSE: PG) announced the sale of its Camay and Zest soap brands to Unilever (NYSE: UL) for an undisclosed amount. It involves the sale of Zest brand outside of North ...

Whatever happened to that once popular soap brand, Procter & Gamble's Zest? It, uh, went off air for a while. But now a new owner, private equity firm Brynwood Partners VI L.P., is about to give it ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week. BATAVIA, Ohio (AdAge.com) -- Procter & Gamble co. has lost ...

Procter & Gamble Co. sold its Zest soap brand to High Ridge Brands Co., a new company formed by a Connecticut-based private equity firm. Procter & Gamble Co. sold its Zest soap brand to High Ridge ...