Grant Horvat’s latest YouTube offering hit me in a way a lot of modern golf content simply does not. I am an almost 51-year-old golf nut, a three-decade golf industry veteran and a ...

A creator-led qualifier gave a 28-year-old a nontraditional entry into a PGA Tour event, highlighting how digital platforms are reshaping opportunity in golf.

Brad Dalke, one of the best players in the YouTube golf world, will make his professional PGA Tour debut at this year's Good Good Championship.

With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is consumed for a new generation. By Tony Maglio Golf hasn’t been this cool ...

Grant Horvat and the Bryan brothers are done waiting for the PGA Tour and LIV to make room. Their new league is YouTube golf's loudest statement yet. It's easy to paint the battle in golf as a ...

Golf hasn't been this cool since Tiger Woods' major-championship dominance led to the phrase "The Tiger Slam." YouTube Golf may not be an official subsection of the platform, but the rapidly growing ...

Breaking the fourth wall has become Bryson DeChambeau’s specialty. DeChambeau stood on the fifth tee box at Pinehurst No. 2 during last month’s U.S. Open, tossing a Titleist ProV1X in one hand and ...

Grant Horvat stood just off the fairway of TPC Southwind’s par-4 17th, anxiously awaiting Rory McIlroy and Collin Morikawa. Horvat had been an average Division II golfer, but now he was analyzing the ...

Back before all of this — before all the followers, the videos, the acclaim — Rick Shiels was just an anonymous golf pro in Manchester, England, trying to drum up some business. Clean-shaven and fresh ...

The only constant is change. Nothing gold can stay. All good things must come to an end. You know all the old adages, and despite its relatively recent development, YouTube golf and its community of ...