Like Duracell, many companies are integrating microvideos into their marketing mix. Super-short video spots haven't arrived without some controversy, but given the shifting digital landscape and more ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...