Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most ...

Dive Brief: Walmart Connect, the retailer’s U.S. advertising division, is expanding its overtures to marketplace sellers and non-endemic brands as part of its growth roadmap for 2024, according to a ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.

More opportunities. Expanding its ad offering even further, Walmart has revealed it is going to start playing 30-second audio ads over the store’s radio later this year.

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes ...