Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

October is here and that means it's time for spooky Snaps. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. If you're ready to get creative, ...

Snap has introduced ray tracing technology to its AR Lens Studio for developers around the world, the company announced on Wednesday. Ray tracing is a technical capability that allows for realistic ...