The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Assessing the ease of use of a software is ...

LAGUNA HILLS, Calif.--(BUSINESS WIRE)--From wearable devices to smart home gadgets and mobile apps, people are increasingly dependent on connected business and consumer products for safety, ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

One thing that is certain about website creation is that no user wants to go to a site that gives them a bad experience. When a user encounters such a site, they will quickly turn away—causing you to ...

Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...