The global gaming market is estimated to rake in over $184 billion and continues to grow daily. According to Newzoo, mobile gaming now accounts for 50% of that global market, dwarfing the console ...

Unity, the software company that 70% of mobile games use, is deploying generative AI in games. It’s a massive strategic play that the company’s CEO says will drive similar growth in gaming to the 2D ...

Three months ago, Google paired up with Unity to give game developers the option of building games and AR experiences on Google Maps. The combination ennables the creative melding of virtual worlds ...

March 22 - Unity Software Inc (U.N), opens new tab, producer of the eponymous video game development environment, aims to open a marketplace for generative artificial intelligence (AI) software, Chief ...