Titleist is testing a new model called AVX in select markets in the U.S., with an eye toward potentially introducing it in 2018, company representatives confirmed to GOLF.com. GolfWRX first reported ...

The Titleist AVX is something new in golf balls for its parent company, even though certain sections of the country got a taste of it last fall. The thing is Titleist doesn’t generally do different, ...

While the new Titleist AVX maintains its presence as the softer-feeling, lower-spinning multilayer urethane cover ball in the company’s lineup, it also provides an education that making a ...

After some serious test marketing in warm weather climates, the new AVX from Titleist ($47.99/dozen) is now officially available to players across the country. Manufactured at the same facility in New ...

Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. The Skinny: The updated AVX has a new gradational core and a softer, thicker ...

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. What you ...

Specs: Three-piece, urethane-covered golf balls. Available in White and Yellow. Available: January 24 Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball. Golfers can be a picky bunch. If you make a driver in gloss, golfers will ask ...

Following on from the release of its Pro V1x Left Dash, Titleist has confirmed the release of a refreshed AVX ball for 2026 which claims to provide more greenside spin and control while maintaining ...

The next generation of Titleist AVX ­is engineered for greater ball speed, longer distance and increased short-game spin – advancing the multi-component golf ball technology that has produced ...