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‘Underconsumption core’ trends on TikTok 1w W ASHINGTON—Exhausted from a rising cost of living in the United States and nonstop ads, some young adults on TikTok are pushing back.

Social Media Do I need it? ‘Underconsumption core’ trends on TikTok. Exhausted from a rising cost of living in the US and non-stop ads, some young adults on TikTok are pushing back.

TikTok was far more than shopping and dancing trends, said Jennifer Grygiel, an associate professor of communications at Syracuse University who studies social media.