Taco Bell's bright green Mountain Dew Baja Blast pie looks disgusting. But it's part of a strategy to reach Gen Z. And it's ...

“Baja Blast has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,” said Taylor Montgomery, chief marketing officer at Taco Bell, in a ...

The Baja Blast Pie also isn’t just a dessert — it’s a full-circle moment for Taco Bell devotees. After making its first ...