The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins – lure designers, big brands, ...

There’s no wrong part of a river to fish a tube, though they shine in areas with slower current where the bottom is made up ...

Big baits catch big bass. It’s that simple. But knowing when and how to throw these giant lures isn’t as cut and dry. There are specific scenarios where bass respond better to larger baits and are ...

Big baits catch big bass. It's that simple. But knowing when and how to throw these giant lures isn't as cut and dry. There are specific scenarios where bass respond better to larger baits and are ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

There are two major challenges in summer bass fishing on the TVA lakes. First is getting a bait down where they live in hot weather and keeping it there, at a speed that won't bore the angler to tears ...

After seeing the lifelike action of the Rose Kuli Multi-Jointed Swimbait on a Facebook test video, I decided to investigate the lure a little more. I’d never heard of Rose Kuli — a company that ...

From compact swimbaits to tech-optimized jerkbaits, 2026’s musky lure scene is all about performance and adaptability. Anglers are shifting toward designs that match real forage and excel in multiple ...