Super Bowl 2020 delivered a sequel few saw coming. State Farm insurance scored a major advertising breakthrough with its “Jake From State Farm” ad from 2011, and for Super Bowl LIV the ...

State Farm took the internet by storm at the start of Super Bowl 2020 debuting not only a sequel to their famous “Jake from State Farm” ad but by introducing a new Jake into the equation.

The 49-year-old line is among the most recognizable phrases in advertising, said Ad Age, which named State Farm a 2020 Marketer of the Year, one of 10 companies so named.

Green Bay Packers quarterback Aaron Rodgers and Kansas City Chiefs quarterback Patrick Mahomes are back for another season of State Farm commercials, just not together in the first two set to ...

State Farm advertising competes with a galaxy of other brand icons in the industry. But none may be so relatable as the insurer's "Jake" character.

State Farm aired far fewer commercials that featured Aaron Rodgers over the weekend after the NFL star recently divulged he was unvaccinated against Covid-19 and questioned vaccine effectiveness ...