Nielsen data released for Star Wars Day shows the three Disney sequel movies didn't even make the top 10 most-streamed films ...

Nielsen's Disney+ data reveals some unexpected favorites among all the Star Wars movies and TV shows.

In honor of "Star Wars" Day, Nielsen has shared some insights into people's viewing habits around the beloved franchise ...

What are the entertainment offerings that consumers are most excited about? It's a question that marketers, distributors, ...

Despite the first Star Wars film being released in 1977, new data from Nielsen shows that fans still devote over 33 billion ...

For Star Wars Day, Nielsen shared the data on how Americans viewed the films and shows of the franchise in the last year. The ...