Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...

Strategic partnership introduces a WPP Brand Sports Momentum Score tool to guide investment in sports with greater precision and measurable impact. NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

NEW YORK--(BUSINESS WIRE)--Genius Sports (NYSE: GENI) today announced a direct integration between its official Moment Engine and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising ...

With the NCAA men’s basketball tournament well underway, digital publishers and broadcasters are clamoring to package “cross-platform” sponsorship deals for big advertisers. The economic implications ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. As one of the only ...

There’s a new game launching in the world of sports — wooing more ad dollars to games featuring female athletes. GroupM, the large media-buying consortium backed by ad giant WPP, vowed Wednesday to ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance.

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

Canadian government documents show that the issue predates both the decriminalization of single-game sports betting and the launch of a competitive iGaming market in Ontario. Canada is again having a ...