It’s not a phase, Mom — soft goth is officially the makeup style of the season. “After seasons of clean beauty, soft goth brings mood and emotion back to makeup,” says celebrity makeup artist ...

The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re ...

Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — ...

The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...

During Ramadan, women seek a soft and refined makeup look that complements the spiritual ambiance while adding a touch of ...

Either you’re living under a rock or you know about the cult status Rare Beauty’s Soft Pinch Liquid Blush holds. (I mean, a whopping 6,100 people labeled it their holy-grail blush in Cosmo’s 2023 ...

From glossy to water based formulas, explore the best lip tints that give a natural makeup look with lasting hydration and ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...