While players like Kevin Durant, LeBron James and James Harden get all of the fanfare around their signature shoes, the marketing for Milwaukee Bucks guard Matthew Dellavedova's signature shoe line ...

Kevin McHale, Larry Bird, Mark Aguirre, Bernard King, Isiah Thomas and Magic Johnson starred in a commercial for Converse "Weapons." Illustration: Kelsea Petersen / The Athletic; Photos: Brian Ach / ...