The program is available at more than 12,000 participating locations. "Today marks a pivotal point in our loyalty journey as we are excited and ready to take ownership of the Fuel Rewards loyalty ...

PDI will remain the technology and service provider of the platform. Fuel Rewards is available at more than 12,000 participating Shell locations where members can save cents-per-gallon-off on fuel.

Equilon Enterprises, which does business as Shell Oil Products U.S., signed an agreement to acquire the Fuel Rewards loyalty program from PDI Technologies and Excentus Corp., Shell said Thursday in a ...

Loyalty programs play a significant role in retailers’ efforts to bring consumers into the store and keep them coming back. Today, traditional retailers are taking steps outside of their core industry ...

Popular Fuel Rewards ® Program at Shell is increasing cash back for PF Black Card ® members once a week through March 15 "In conjunction with our ten-year anniversary celebrating the Fuel Rewards ® ...

Shell is leaning into their NASCAR footprint to give fans a feel a little help beyond the racetrack. Beginning with the start of the 2026 season, the oil and gas giant is launching a nationwide fuel ...