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Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

SAP is releasing a set of enhancements for one of its platforms that it says will change the way enterprises interact with customers. A portfolio of SAP hybris tools is being introduced to enable ...

SAP revealed the SAP Hybris Revenue Cloud yesterday at the SAP Hybris LIVE: Digital Summit. The worldwide event attracted more than 6,500 people at venues in Singapore, Munich and New York City and an ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...