Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Half of the U.S. population under the age of 16 are playing Roblox. Here's how to keep your kids safe on the platform.

Roblox is not just a children’s game but a social platform. Inside Roblox, you can shop while playing games, follow sports, or watch and create video content. It is, in effect, a platform that offers ...