Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

Over the last month or so, we’ve written plenty of articles about Roblox Grow A Garden. The reason for that is that the title became a kind of phenomenon that no one saw coming. Instead of it being ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Fenty Beauty’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the inspirations for, and ingredients from, some of the company’s products.

H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and patterns to create their own avatar wardrobes using the lens of circular fashion ...

GameSpot may get a commission from retail offers. Chances are that, if you’re new to Roblox, you won’t know your Obby from your elbow. That’s okay, though, as everyone has to start somewhere, and a ...