Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

LOS ANGELES, July 31, 2025 /PRNewswire/ --NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience ...

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The new ‘Limiteds’ can be sold in specific quantities. The new ‘Limiteds’ can be sold in specific quantities. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 ...

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