With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. They host musical concerts, marketing activations, and ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Brainrot games have become the dominant trend on Roblox in 2025, attracting millions of players with their simple yet ...

But while the current conversation around the stock focuses largely on quarterly bookings and margin pressures, the more interesting question is what Roblox will look like in five years. Because ...

The marketing industry's overall enthusiasm surrounding the metaverse has waned as the economy experiences a downturn, shifting the industry's focus towards more impactful innovations, particularly in ...

Roblox has named Shopify its first commerce integration partner, seeking to tie transactions closer to gaming, according to a press release. Through the deal, Shopify will pilot its Checkout solution ...

Video games like Roblox, Fortnite and Minecraft are bridging the gap between the creator ecosystem and Hollywood.

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Xbox chief marketing officer Jerret West is leaving the company on June 30 to join Roblox as its new CMO and head of market expansion. This is according to an internal memo from Microsoft Gaming CEO ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

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