As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is meant ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has ...

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

(RTTNews) - Restaurant chain Chipotle Mexican Grill (CMG) on Wednesday announced plans to celebrate the 21st year of Boorito, a fan favorite Halloween event, by becoming the first restaurant brand to ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

(RTTNews) - Chipotle Mexican Grill, Inc. is opening a virtual location on online game platform Roblox to celebrate the 21st year of Boorito, a fan favorite Halloween event. With the Chipotle Boorito ...